In her late 20s, Allyson developed adult acne seemingly out of thin air. Desperate for a solution, after trying product after product to no avail, she finally received the advice of a very seasoned rep, working at one of the beauty counters at my local department store. "She educated me on the importance of non-toxic ingredients as well as introduced me to a simple concept that got me thinking...." The department store clerk explained how our skin is like a piece of furniture; you must strip it, sand it, and then re-stain it. Ironic since Allyson has been selling contract furniture for the past decade. Was it a sign? Was this cosmetic guru her career counselor in disguise? To make a long story short she took the universe's signal and went for it.
After this profund interaction with this person she pondered why had I never heard it put so succinctly before? With the beauty industry trying to pawn a zillion skincare products on the customer there is tons of confusing information to sift through. Why did it take 28 years to uncover the solution to beautiful, clear skin was actually very simple?
"I immediately became my own guinea pig of sorts - using clean products exclusively. My regime consisted of serums that increased cell turnover which led to brightening and smoothing, gommages that sloughed off dead skin, and moisturizers with ingredients that hydrated and rebalanced my skin." She saw such a positive transformation that within a year of trial and error my acne was completely gone. She had become engrossed in skincare realizing great ingredients and a simple regimen are all that is necessary for amazing skin- so what if there was a simpler way? After all, Allyson had been using products across all different lines and testing which things she liked best to finally achieve the desired results. She realized there wasn’t a line that spelled it out simply and concisely as a starting point for stunning skin. Where to begin was so confusing with each line seemingly trying to differentiate themselves amongst the others it was as if they’d lost the plot of the very problems they were meant to solve. Even product names were confusing and the order of which to use them even more so.
She saw a need for something basic, short and sweet, non- toxic, very clean, and super effective consisting of less product applications that deliver MORE active ingredients within each product. She also wanted to bring her customers a taste of her own experience but in the form of a simplified product line and process. "It was a start up in more ways than one - a starting point for all skin types and a start up business born in my studio apartment." Completely self-funded, she had to phase the process based on what she could afford. After two years of R&D and packaging design, she finally felt like she had something special to bring to the market.
Thyrst Beauty skincare is the solution to the confusion. It's the starting point for all with four clean products and four steps to simply stunning skin. The success of the products speak for themselves. "I was fortunate enough to have collaborated with the best chemist in the industry," she noted. "My dream for Thyrst is for it to become even more than a premium skincare line but rather a platform to exemplify how beauty comes in so many forms and that we are all unique and beautiful in our own ways without limits or social constraints."
